Heidi Geagan from Asheville, North Carolina

What do you do for a living?
I’m an artist.



2. How does your career influence the way you dress?
Well… that’s interesting. Since art is not a necessity, part of getting people to buy or to spend money on my art, is the way I present myself to my clients.

3. What inspires your clothing choices?


Always, it’s the occasion. I think you have to dress for the occasion, and then you have to stand out. What am I dressing for and how can I stand out for the crowd.

4. How would you describe your personal style?
Hmm. My personal style is one in which I’m what you remember. Whatever I wear I make sure you remember me more than you remember what I have on. It will change, and it varies. It’s very organic, but the important thing [is that] my style is all about about, you know… it’s classic, timeless, always chic, but it’s always about me. I would never wear a label from head to toe. 


5. What is your opinion on the importance of personal image?


It’s everything. Personal image is such a powerful thing, sometimes people can’t remember a word you said, but they can tell you exactly what you were wearing,.

6. What does an everyday outfit consist of for you?
White shirt, either button down or a tee, and dark jeans depending on the whether, they may be rolled up… and always a heel. Maybe jewelry, maybe not. Everyday I’ve got on a pair of Pedro Garcia’s.


7.How has your career made your style evolve?
Because, now I’m selling them my lifestyle when they buy my art, what they want is a piece of Heidi. And for them to want a piece of me, really want this stuff hanging in their house, they want to feel proud about the artist who created it, they want to feel good about Heidi. For somebody to want that, you’ve got to be the girl that everybody remembers. It’s affected my style, in that, I have to be note worthy, whether I’m walking through Starbucks or a gallery opening. I have to be the girl that when people see me they say “What do you do?”.